We’re big fans of Do The Green Thing and their approach to conveying sustainability through creativity (and that’s not just because they are a client of ours).
Here’s their latest piece of narrative creativity: Born to Walk:
The Sustainability Snack: A DIY Cycle Route in Mexico
January 14, 2011 By
Cycling advocates in Guadalajara, Mexico were fed up with the local authorities inaction on creating a safe biking environment so they took the law into their own hands. Their efforts to create a bike lane system in the city are captured in this video. Treehugger has all the details on the guerrilla cycling scheme.
It’s not the first time concerned citizens have protested in this way but you do have to wonder whether bike advocates in, say, a major US or European city, would be able to pull of such a stunt without attracting the attention of the authorities?
Social Media CSR on Guardian Sustainable Business Network
November 19, 2010 By
Here’s our new column on the Guardian’s Sustainable Business Network about the Social Media Sustainability Index.
The Social Media Sustainability Index
November 18, 2010 By
This week we published in collaboration with SMI the Social Media Sustainability Index, the first ever attempt to evaluate how successfully companies are using social media to communicate sustainability and their corporate and social responsibility policies.
You can read more about the Social Media Sustainability Index over at SMI and you can download the full report.
The Danube’s Deadly Secrets - Sustainability Snack
October 13, 2010 By
The Danube river basin is a toxic time bomb according to a new WWF study reported on by the Guardian. In the aftermath of last week’s toxic sludge spill in Hungary, the WWF demonstrates how the river flows through a series of heavy industrial developments, many of which have been neglected over the last few decades.
The danger says the WWF is that,”There are a string of disasters waiting to happen at sites across the Danube basin.”
Using EU data WWF has identified that Hungary has the most vulnerable sites but warns that Serbia, Romania and Bulgaria also have industrial dumps that pose a significant environmental and freshwater threat.
This is the daily Sustainability Snack provided by Custom Communication. We publish in-depth smart sustainability news digests individually tailored for companies and their employees. Contact us to hear how we can deliver you the sustainability news you need to know about.
Sustainability Snack: Google Looks to Redraw America’s Power Grid
October 12, 2010 By
Google and Good Energies, a New York-based investment firm specialising in renewable energy, are backing a new $5 billion wind farm energy transmission project off the Atlantic Seaboard “that could ultimately transform the region’s electrical map.” the New York Times reports this morning.
Regulators and politicians are said to be excited about the project not least because it proposes to harvest and link wind power to consumers in reliable and unobtrusive way.
“Conceptually it looks to me to be one of the most interesting transmission projects that I’ve ever seen walk through the door,” said Jon Wellinghoff, the chairman of the Federal Energy Regulatory Commission, which oversees interstate electricity transmission. “It provides a gathering point for offshore wind for multiple projects up and down the coast,” he told the NYT.
Custom Communication provides smart sustainability news digests individually tailored for companies and their employees. Contact us to hear how we can deliver you the sustainability news you need to know about.