Informative, smart content is the social currency of the web. It helps start conversations with your community and it demonstrates thought leadership on topics communities and customers are interested in.
We plan, create and publish:
Social Media Magazines
Contract published editorial content that connects with social media communities.
Our editorial content moves brands beyond a pure campaign mentality and creates an ongoing connection with customers. It also provides a springboard for dedicated marketing campaigns conducted by PR or digital marketing agencies.
In-House News Digests and Reports
Specialised journalism for employees that extends knowledge management and keeps companies better informed on the issues that affect their business.
Employee Blogging and Editorial Consulting
We believe that companies should be telling their own stories and, often, the best people to tell those stories are the company’s own employees. We provide editorial coaching and consulting to help companies identify the best voices within their own organisations and teach them how to communicate with social media audiences.
Social Media Editorial Content
As social media engagement projects become more complex and longterm in focus, companies need an on-going editorial voice to update followers and fans of those projects. we create editorial content that is discoverable, shareable and makes best use of social media platforms such as Twitter and Facebook.