Social Media Sustainability on Ad Age

Here’s our new column about the Social Media Sustainability Index for Ad Age’s Digital Next blog.

Included in it is our Slideshare presentation on the History of Social Media CSR - The Good, the Bad & the Ugly.

The Social Media Sustainability Index

This week we published in collaboration with SMI the Social Media Sustainability Index, the first ever attempt to evaluate how successfully companies are using social media to communicate sustainability and their corporate and social responsibility policies.

You can read more about the Social Media Sustainability Index over at SMI and you can download the full report.