A Journalistic Approach

We immerse ourselves in the social media world to provide clients with the ability to communicate effectively with their target market, whether they be customers, shareholders, employees or activists.

Through our comprehensive social media research reports we examine customers, and potential customers, to determine their key interests — not just their likes and dislikes, but how competitors appeal to them as well. We then design an effective, efficient media strategy; one that allows clients to connect with social media communities using a conversational/editorial approach.

As former journalists, we don’t rely wholly on a single computer algorithm that promises to understand the nuance of human conversation.

We call upon on a team of talented journalists who dig deep into the conversational topics and issues affecting your company. Only by applying this hands-on approach to our research can we be sure of providing our clients with accurate and insightful analysis about what the public is really saying about them.