Matthew Yeomans - Director

Matthew co-founded Custom Communication, one of the UK’s first social media consultancies, and co-founded Social Media Influence. Matthew is Custom’s lead consultant specialising in sustainability and CSR communication strategy. He is the creator of the Social Media Sustainability Index.

Matthew worked as a journalist for 15 years in New York and London and has written for publications such as the New York Times, National Geographic, The Industry Standard and Wired. He has written news and business blogs for and The Big Money and is he author of three books, Oil: Anatomy of an IndustryThe Gastrokid Cookbook and #FAIL: The 50 Greatest Social Media Screw-Ups.

He teaches digital publishing on Cardiff University’s Media Management MBA programme and has taught  journalism at New York University and the University of Wales. He co-ordinated e-consultancy’s first digital marketing program.

Matthew speaks regularly at conferences about social media and sustainability including: SXSW Eco, Forum for the Future, Business in the Community Ireland, the Social Media Influence Conference and Adweek’s Social Media conference.

Jowa Coffey - Sustainability Consultant

Jowa is a sustainability consultant with a specialisation in water management issues. She has a Msc. in Sustainability, Planning and Environmental Policy from Cardiff University. Prior to working in sustainability she had a career in publishing.

She ran publishing operations for Adoptive Families magazine and was a circulation business manager at McGraw Hill in New York, working on Architectural Record, Design Build and Engineering News Record. She was the circulation director at the Village Voice.