This is an email I sent to our contacts explaining why we’ve chosen to focus our attention on editorial services. After I’d written it I thought it should also live as a blog post….

By now you probably have a Facebook fan page, a Twitter feed and maybe a branded YouTube channel. But are you still wondering why this social media investment has yet to pay off?

The businesses that succeed with social media are the ones who’ve found an online voice that resonates. They are creative. They tell good stories. They listen. They inform. They encourage feedback.

While it’s relatively easy to build social media channels, it’s not easy to develop the right editorial voice that keeps your community engaged. We know because for nearly 20 years we’ve been creating editorial content for major publications and companies.

Drawing on that experience we’ve developed editorial services intended to help companies capitalise on the social media commitment they’ve already made.

We provide:

•    Training Workshops: Our Think Like an Editor (both introductory and intensive) training provides the core skills for planning and running online editorial content.
•    Social Editorial Consulting: We work closely with communication teams to provide strategy, advice and content creation skills as they develop their own online media operations. We also advise on sustainability and crisis communications and how they need to be handled in the Web 2.0 era.
•    Editorial Creation: Whether it’s a social media magazine, an iPad content strategy or repackaging campaign content for meaningful social media conversation our combination of journalism and social media strategy experience can help.

Over the years we’ve created and edited content about travel, business, sustainability, lifestyle and sport for dozens of major publications and we’ve advised companies such as Lloyds Banking Group, PwC, the Rough Guides and Volkswagen on social media strategy and publishing since 2005.

You can learn more about our work at http://customcommunication.co.uk or feel free to contact me on 07949 830256.

Working together we can help you tell your story online.