The People’s Reviewer

July 16, 2009

We’re involved in a fun social media project at the moment through our roles at Radar DDB. It’s called the People’s Reviewer - a campaign for the Volkswagen Tiguan that, for want of a better explanation, involves finding the next Jeremy Clarkson.

We’ve been working with Tribal DDB to select nine contestants from all over the UK and they’re going to test drive the Tiguan for a week and make a video of their journey/adventure. Then the public get to vote on which contestant they think is the best People’s Reviewer.

Here’s a taster of the madness:

Check out the People’s Reviewer Twitter, Facebook and blog to see how our social media editorial approach is playing out.


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