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It’s time to act like a publisher to see social media success

January 18, 2011 By

This is an email I sent to our contacts explaining why we’ve chosen to focus our attention on editorial services. After I’d written it I thought it should also live as a blog post….

By now you probably have a Facebook fan page, a Twitter feed and maybe a branded YouTube channel. But are you still wondering why this social media investment has yet to pay off?

The businesses that succeed with social media are the ones who’ve found an online voice that resonates. They are creative. They tell good stories. They listen. They inform. They encourage feedback.

While it’s relatively easy to build social media channels, it’s not easy to develop the right editorial voice that keeps your community engaged. We know because for nearly 20 years we’ve been creating editorial content for major publications and companies.

Drawing on that experience we’ve developed editorial services intended to help companies capitalise on the social media commitment they’ve already made.

We provide:

•    Training Workshops: Our Think Like an Editor (both introductory and intensive) training provides the core skills for planning and running online editorial content.
•    Social Editorial Consulting: We work closely with communication teams to provide strategy, advice and content creation skills as they develop their own online media operations. We also advise on sustainability and crisis communications and how they need to be handled in the Web 2.0 era.
•    Editorial Creation: Whether it’s a social media magazine, an iPad content strategy or repackaging campaign content for meaningful social media conversation our combination of journalism and social media strategy experience can help.

Over the years we’ve created and edited content about travel, business, sustainability, lifestyle and sport for dozens of major publications and we’ve advised companies such as Lloyds Banking Group, PwC, the Rough Guides and Volkswagen on social media strategy and publishing since 2005.

You can learn more about our work at http://customcommunication.co.uk or feel free to contact me on 07949 830256.

Working together we can help you tell your story online.

Filed Under: Custom News Tagged With: , , ,

The Social Media Sustainability Index

November 18, 2010 By

This week we published in collaboration with SMI the Social Media Sustainability Index, the first ever attempt to evaluate how successfully companies are using social media to communicate sustainability and their corporate and social responsibility policies.

You can read more about the Social Media Sustainability Index over at SMI and you can download the full report.

Filed Under: Custom News, Social Media Influence, Sustainability Tagged With: , , , ,

Social Media Jobs Report from Social Media Influence

June 20, 2010 By

Social Media Influence Jobs special reportThe crack editorial team over at our flagship publication, Social Media Influence, have put together a new special report looking at the state of social media jobs in 2010.

The research team analysed more than 21,000 social media job listings across all industry sectors over the last five years.

Their central conclusion was that just 59 of Fortune Global 100 firms have invested in recruiting staff specifically assigned to core social media duties that include customer outreach, PR and marketing support and internal communications. And, while demand for social media positions has increased more than five-fold in the last five years social media salaries lag behind the equivalent positions in the traditional fields of PR, marketing and publishing.

Among their findings:

•    The social media “laggard” sectors include: financial services & insurance; petroleum & energy and utilities.
•    The social media “active” sectors include: healthcare, telecommunications, retail and automotive.
•    The number of social media job postings has increased by more than 600 percent to over 21,000 in the past five years.
•    On average, social media salaries come in $5,000-10,000 lower than their traditional counterparts.
•    Social media salaries are on the rise and could close the gap within the next year.

You can download the full report from Social Media Influence.

Filed Under: Custom News, Social Media Influence Tagged With: , ,