The Big Money

Custom was part of the launch editorial team for’s The Big Money and its longest running contributors until it closed in August 2010. We wrote its first ever column - the aggregated news digest Today’s Business Press (on the day Lehman Brothers went down no less) - and we conceived the YouTube Brandwatch, a weekly look at how major brands were being portrayed on YouTube.

Finally we penned the C-Tweet, a regular blog column devoted to documenting how social media is shaping decisions within the boardroom.