Custom was part of the launch editorial team for Slate.com’s The Big Money and its longest running contributors until it closed in August 2010. We wrote its first ever column - the aggregated news digest Today’s Business Press (on the day Lehman Brothers went down no less) - and we conceived the YouTube Brandwatch, a weekly look at how major brands were being portrayed on YouTube.
Finally we penned the C-Tweet, a regular blog column devoted to documenting how social media is shaping decisions within the boardroom.