South By Southwest Interactive attracts all types of digitally inquisitive people from all over the world. Still, wandering the halls of the Austin Convention Center and the streets of downtown Austin, it’s impossible not to notice a significant representation of the black beard, black glasses, check shirt and baseball/flat cap brigade (amongst the men anyway). Better known as the Geek Hipster set, or Geekster, this tribe has congregated from the near and far flung diasporas of Williamsburgh in Brooklyn, Hoxton in London, The Mission in San Francisco and hometown East Austin.
In honour of this gathering we’ve conducted our own social anthropological study and dipped back into an old meme of LEGO love to create The Geekster Guide to SXSW.
ENVIRO GEEK
Where to spot them: SXSW Eco Meet Up
HACKER GEEK
Where to spot them: Hacking the Hackathon
SOCIAL MARKETING GEEK
Where to spot them: What Social Media Analytics Can’t Tell You
DO-GOODER GEEK
Where to spot them: Cause Tech Startups - The Opportunity in Good
BIG DATA GEEK
Where to spot them: Actively Participating in the Big Data Revolution
UBER GEEK
Where to spot them: In their bedroom following everything online
M-HEALTH GEEK
Where to spot them: Penicillin 2.0 - Sensor Driven Health
CROWD GEEK
Where to spot them: The “Real” Crowdfunding Investment
GAMING GEEK
Where to spot them: SXSW Gaming Expo
SOCIAL BUSINESS GEEK
Where to spot them: Dachis Group + Sprinklr Party of course….
MAKER GEEK
Where to spot them: Maker to Manufacturing session
JOURNO GEEK
Where to spot them: A Virtual Conversation with Glenn Greenwald