Crisis Communications
In today’s fast-moving inter-connected online world a company crisis situation can mushroom within a matter of hours.
Bloggers pick up on mainstream media and vice versa. A new social media-savvy cadre of consumer and social activists are experts at using social media publishing tools to reach key influential audiences and organise effective campaigns.
We provide comprehensive media monitoring of crisis communications to help companies understand the key online influencers and to anticipate how the story is developing in real time.