Read the 2013 Social Media Sustainability Index at Sustainly.com Does your heart sink at the thought of reading yet another Sustainability Report? Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, even those companies that demonstrate real panache in their sustainability communications fail to make the best use of the research, data and information that goes into their sustainability report. Often, as a result, a company’s most interesting sustainability work is left buried in these dull but worthy publications that no-one really reads. The reason for what we might call, “a failure to communicate” often can be attributed to a fundamental disconnect between corporate communications and marketing. Sustainability Reports have become an important calling card that major...