Will your agency still exist in three year’s time?

That might seem like a provocative question but it’s the one every Agency MD needs to be asking at a time when social media offers agencies both their biggest opportunity and their biggest challenge.

Whether your agency is an expert in PR, digital marketing, branding, advertising or media buying you face the same question: How can you translate your traditional strengths to social media success when all your competitors also claim to be social media agencies and your clients don’t know how to choose between you?

Unfortunately too many agencies simply see social as an extension of what they already do, a new channel they can own rather than a philosophy that flows through the thinking of both their business and the their client.

We’ve had firsthand experience of the struggles agencies face in adapting to social media thinking and we’ve got the war wounds of those multi-agency client meetings where each agency tries to out-social the other.

From that experience we’ve crafted a consulting service for top agency executives that will help them:

• identify the agency’s social media strengths

• promote or recruit the talent needed to harness those strengths

• understand the changing needs of their clients as they adopt social media thinking within their organisations

• learn from best practice being employed throughout the communications sectors

• be in a leadership position when advising their clients

• plan for integrating social media thinking throughout the agency