What makes The Social Company? That’s the question we explore in our writing and our academic research and these learnings underpin the consulting services we provide top-level company executives.

We believe in board-level buy-in for social media because its benefits will permeate throughout the organisation.  Adopted wisely a social media strategy will:

• increase the effectiveness of your marketing expenditures
• help guide sustainability/CSR initiatives
• impact corporate investment decisions, M&A strategy
• enhance employee relations
• improve customer service
• offer feedback for Research and Development

Our consulting work is spearheaded by Custom Communication founders Matthew Yeomans and Bernhard Warner. Both have worked for the last five years advising FTSE 100 companies on social media strategies, have lectured at leading universities in Europe and the U.S. and are veteran technology and business journalists.