Here’s their latest piece of narrative creativity: Born to Walk:

Ahead of that talk I took part in an online Q&A with a group of smart sustainability strategists and thinkers, including Lucy Warin from Futerra, David Connor from 3BL, Katee Hui from Do the Green Thing and author and consultant Diana Verde Nieto. It was an interesting discussion that opened up some new avenues of thinking around what makes a social company while, at the same time, revisited some of the same discussions about social media channels, measurement and ownership that we’ve been hashing out for six years now.

What fascinates me is that in those six years so much as changed yet we’re still grappling with many of the same challenges. And I get the feeling that social media has only just started its disruptive path.

The full Q&A can be found here.

Over the last two years, the company has reduced total energy consumption by 7.3 percent, landfill waste by 88 percent and total water consumption by 14.6 percent,” Business & Leadership reports. “And, although our business has grown by over 15 percent in that time, our carbon footprint has fallen by 3.7 percent.” said Richard Evans, president of PepsiCo UK and Ireland.

To fulfil its plan to make all packaging renewable, recyclable or bio-degradable by 2018 PepsiCo UK will introduce FSC paper-based packaging to its Quaker and Walkers brands within three years. The company also intends to unplug itself from the UK’s water grid within 10 years.

Agriculture is an area the company plans to target, pledging to work with farmers to reduce the carbon and water impacts of their crops by 50 per cent in five years, Business Green reports. Evans says the company “has a responsibility to persuade suppliers and other businesses of the benefits of stripping carbon out of the economy,” it writes.

“Building sustainability and health into our corporate DNA creates longer-term strategic advantage. Sustainable businesses can cut costs, drive innovation, reduce risk, and motivate employees. It can help our retail customers and increase consumer loyalty,” said Evans.

We publish in-depth smart sustainability news digests individually tailored for companies and their employees. Contact us to hear how we can deliver you the sustainability and climate risk news you need to know about.

By now you probably have a Facebook fan page, a Twitter feed and maybe a branded YouTube channel. But are you still wondering why this social media investment has yet to pay off?

The businesses that succeed with social media are the ones who’ve found an online voice that resonates. They are creative. They tell good stories. They listen. They inform. They encourage feedback.

While it’s relatively easy to build social media channels, it’s not easy to develop the right editorial voice that keeps your community engaged. We know because for nearly 20 years we’ve been creating editorial content for major publications and companies.

Drawing on that experience we’ve developed editorial services intended to help companies capitalise on the social media commitment they’ve already made.

We provide:

•    Training Workshops: Our Think Like an Editor (both introductory and intensive) training provides the core skills for planning and running online editorial content.
•    Social Editorial Consulting: We work closely with communication teams to provide strategy, advice and content creation skills as they develop their own online media operations. We also advise on sustainability and crisis communications and how they need to be handled in the Web 2.0 era.
•    Editorial Creation: Whether it’s a social media magazine, an iPad content strategy or repackaging campaign content for meaningful social media conversation our combination of journalism and social media strategy experience can help.

Over the years we’ve created and edited content about travel, business, sustainability, lifestyle and sport for dozens of major publications and we’ve advised companies such as Lloyds Banking Group, PwC, the Rough Guides and Volkswagen on social media strategy and publishing since 2005.

You can learn more about our work at http://customcommunication.co.uk or feel free to contact me on 07949 830256.

Working together we can help you tell your story online.

It’s not the first time concerned citizens have protested in this way but you do have to wonder whether bike advocates in, say, a major US or European city, would be able to pull of such a stunt without attracting the attention of the authorities?

Included in it is our Slideshare presentation on the History of Social Media CSR – The Good, the Bad & the Ugly.

You can read more about the Social Media Sustainability Index over at SMI and you can download the full report.

The danger says the WWF is  that,”There are a string of disasters waiting to happen at sites across the Danube basin.”

Using EU data WWF has identified that Hungary has the most vulnerable sites but warns that Serbia, Romania and Bulgaria also have industrial dumps that pose a significant environmental and freshwater threat.

This is the daily Sustainability Snack provided by Custom Communication. We publish in-depth smart sustainability news digests individually tailored for companies and their employees. Contact us to hear how we can deliver you the sustainability news you need to know about.

Regulators and politicians are said to be excited about the project not least because it proposes to harvest and link wind power to consumers in reliable and unobtrusive way.

“Conceptually it looks to me to be one of the most interesting transmission projects that I’ve ever seen walk through the door,” said Jon Wellinghoff, the chairman of the Federal Energy Regulatory Commission, which oversees interstate electricity transmission. “It provides a gathering point for offshore wind for multiple projects up and down the coast,” he told the NYT.

Custom Communication provides smart sustainability news digests individually tailored for companies and their employees. Contact us to hear how we can deliver you the sustainability news you need to know about.